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The positivity principle states that people learn better from instructors who display positive emotions rather than negative emotions. In two experiments, students viewed a short video lecture on a statistics topic in which an instructor stood next to a series of slides as she lectured and then they took either an immediate test (Experiment 1) or a delayed test (Experiment 2). In a between-subjects design, students saw an instructor who used her voice, body movement, gesture, facial expression, and eye gaze to display one of four emotions while lecturing: happy (positive/active), content (positive/passive), frustrated (negative/active), or bored (negative/passive). First, learners were able to recognize the emotional tone of the instructor in an instructional video lecture, particularly by more strongly rating a positive instructor as displaying positive emotions and a negative instructor as displaying negative emotions (in Experiments 1 and 2). Second, concerning building a social connection during learning, learners rated a positive instructor as more likely to facilitate learning, more credible, and more engaging than a negative instructor (in Experiments 1 and 2). Third, concerning cognitive engagement during learning, learners reported paying more attention during learning for a positive instructor than a negative instructor (in Experiments 1 and 2). Finally, concerning learning outcome, learners who had a positive instructor scored higher than learners who had a negative instructor on a delayed posttest (Experiment 2) but not an immediate posttest (Experiment 1). Overall, there is evidence for the positivity principle and the cognitive-affective model of e-learning from which it is derived.

 

Discourse involves two perspectives: a person’s intention in making an utterance and others’ perception of that utterance. The misalignment between these perspectives can lead to undesirable outcomes, such as misunderstandings, low productivity and even overt strife. In this work, we present a computational framework for exploring and comparing both perspectives in online public discussions. We combine logged data about public comments on Facebook with a survey of over 16,000 people about their intentions in writing these comments or about their perceptions of comments that others had written. Unlike previous studies of online discussions that have largely relied on third-party labels to quantify properties such as sentiment and subjectivity, our approach also directly captures what the speakers actually intended when writing their comments. In particular, our analysis focuses on judgments of whether a comment is stating a fact or an opinion, since these concepts were shown to be often confused. We show that intentions and perceptions diverge in consequential ways. People are more likely to perceive opinions than to intend them, and linguistic cues that signal how an utterance is intended can differ from those that signal how it will be perceived. Further, this misalignment between intentions and perceptions can be linked to the future health of a conversation: when a comment whose author intended to share a fact is misperceived as sharing an opinion, the subsequent conversation is more likely to derail into uncivil behavior than when the comment is perceived as intended. Altogether, these findings may inform the design of discussion platforms that better promote positive interactions. 

Large cascades can develop in online social networks as people share information with one another. Though simple reshare cascades have been studied extensively, the full range of cascading behaviors on social media is much more diverse. Here we study how diffusion protocols, or the social exchanges that enable information transmission, affect cascade growth, analogous to the way communication protocols define how information is transmitted from one point to another. Studying 98 of the largest information cascades on Facebook, we find a wide range of diffusion protocols - from cascading reshares of images, which use a simple protocol of tapping a single button for propagation, to the ALS Ice Bucket Challenge, whose diffusion protocol involved individuals creating and posting a video, and then nominating specific others to do the same. We find recurring classes of diffusion protocols, and identify two key counterbalancing factors in the construction of these protocols, with implications for a cascade's growth: the effort required to participate in the cascade, and the social cost of staying on the sidelines. Protocols requiring greater individual effort slow down a cascade's propagation, while those imposing a greater social cost of not participating increase the cascade's adoption likelihood. The predictability of transmission also varies with protocol. But regardless of mechanism, the cascades in our analysis all have a similar reproduction number (≈1.8), meaning that lower rates of exposure can be offset with higher per-exposure rates of adoption. Last, we show how a cascade's structure can not only differentiate these protocols, but also be modeled through branching processes. Together, these findings provide a framework for understanding how a wide variety of information cascades can achieve substantial adoption across a network.